DLF Ltd, the largest real estate developer of India, has declared a huge outlay of 5500 crore rupees on establishing its new prime residential venture, DLF Privana North in Gurugram sector 76-77. This decision is a part of the larger strategy of DLF to firm up its presence in the high-end residential segment of Gurugram and sustain its growth levels in sales the previous year was another bumper one.
Let’s explore everything you need to know about this new launch and its implications for the real estate landscape in Gurugram.
DLF Privana North: The Next Big Launch
DLF Privana North will be spread over 18 acres and will feature over 1,150 premium apartments, offering high-end specifications, state-of-the-art amenities, and modern lifestyle features. This project is part of the larger 116-acre ‘DLF Privana’ township, which already includes the fully sold-out projects — Privana West and Privana South.
Breakdown of Privana Township Projects
| Project | Launch Date | Area (Acres) | Units Sold | Sales Value |
|---|---|---|---|---|
| DLF Privana South | Jan 2024 | 25 | 1,113 | ₹7,200 crore |
| DLF Privana West | May 2024 | 12.57 | 795 | ₹5,590 crore |
| DLF Privana North | Expected Q2 FY25 | 18 | 1,150+ | ₹5,500 crore (est.) |
With the success of the previous two phases, DLF expects Privana North to receive a similar enthusiastic response from high-net-worth individuals and aspiring luxury homeowners.
Why Gurugram is the Epicentre of DLF’s Growth
Gurugram still remains the engine of DLF high-end residential business. The city has growing infrastructure, is the neighbor of Delhi, and the growing corporate presence in the city, which makes it an ideal place to invest in high-end real estate. Areas such as sector 76 and 77 close to the Southern Peripheral road and NH-48 are well connected with quick expansion in the urban area and hence perfect prime location to settle a luxury township such as Privana.
DLF’s Sales and Growth Strategy
DLF reported record sales bookings of ₹21,223 crore in FY 2024-25, up by 44% from ₹14,778 crore the previous year. The company has set an ambitious goal for FY 2025-26 — aiming for ₹20,000 to ₹22,000 crore in sales bookings.
To achieve this, DLF plans to launch housing projects worth ₹17,000 crore during the current fiscal. The launch of Privana North plays a crucial role in this strategy.
Recent Launches and Performance Highlights
- In FY 2024-25, DLF launched a total of 7.5 million sq ft of residential space with a revenue potential of ₹40,600 crore.
- Out of this, 5 million sq ft was sold during the fiscal, generating ₹19,344 crore in revenue.
- The launch of DLF The Dahlias, a super-luxury project with ₹35,000 crore sales potential, has already brought in ₹13,744 crore in bookings.
- DLF’s net profit surged to ₹4,366.82 crore in FY 2024-25, from ₹2,723.53 crore the year before.
- Total income rose to ₹8,995.89 crore from ₹6,958.34 crore in FY 2023-24.
What to Expect from DLF Privana North
The upcoming Privana North project is expected to redefine luxury living in Gurugram. Some anticipated highlights include:
- Premium 3 & 4 BHK apartments with high-end specifications
- Lush green landscapes and central parks
- World-class clubhouse and wellness amenities
- Smart home automation features
- Multi-tier security systems
- Sustainable design with IGBC/green building certification
The location in Sector 76/77 ensures easy access to key hubs such as Golf Course Road, Cyber City, and IGI Airport.
DLF’s Long-Term Outlook
DLF remains bullish on the luxury housing segment, especially in Tier-1 cities like Gurugram. According to Aakash Ohri, Joint MD and CBO of DLF Home Developers Ltd., Privana North is scheduled to launch this quarter, and more launches from their robust pipeline are expected soon.
DLF’s approach focuses on calibrated offerings, maintaining exclusivity and luxury while matching the rising demand from India’s growing affluent class.
A Booming Era for Luxury Homes in Gurugram
DLF’s ₹5,500 crore investment in Privana North is not just another project — it’s a signal of confidence in Gurugram’s evolving luxury housing market. With an impeccable track record, strategic planning, and unmatched execution, DLF is well-positioned to lead the next phase of residential transformation in India.
For buyers and investors, DLF Privana North offers a unique opportunity to own a piece of a high-growth, high-demand township backed by India’s most trusted real estate brand.
A: DLF Privana North is located in Sector 76/77, Gurugram, within the larger 116-acre DLF Privana township.
A: Over 1,150 luxury apartments are planned across the 18-acre project.
A: The launch is expected in the second quarter of FY 2025, as per company guidance.
A: DLF plans to invest approximately ₹5,500 crore in developing Privana North.
A: High-end design, prime location, brand trust, and consistent demand for DLF’s luxury projects make it a strong investment opportunity.
